An Jacobs, Ph.D., is a sociologist, currently working at the Center of Studies in Media, Innovation and Technology (SMIT) at VUB. She is also a part time Associate Professor in the Department of Media and Communication Studies, teaching Interpretative research methods at VUB in Belgium. Sshe is Program manager of the Data and Society program, and an interim unit leader of the research unit “ Digital Health and Work” in close cooperation with imec (Belgian/Flemish R&D and innovation hub in nanoelectronics and digital technology).